For a brand that has a 111- year history, the Triumph brand name is only now getting the recognition it deserves from Malaysian bike owners. If you want to be exact, the growth in brand recognition started slightly over three years ago and is due to the tireless efforts of Fast Bikes Sdn Bhd.
The exclusive official distribu- tor for Triumph Motorcycles in Malaysia has steadily grown the business and brand presence over the years and it intends to keep it growing for a long time to come. But every success story starts with a hum- ble beginning and for Fast Bikes COO Razak Al-Malique, that beginning was a showroom in Kampung Pandan, Kuala Lumpur.
"When we started importing Triumph motorcycles we took a risk because the saleability of the bikes in Malaysia was an unknown factor. My team and I were convinced about the appeal and capabilities of the bikes but you can never be sure as what we like may not be attractive to other bike owners," he said.
That risk paid off handsomely and in a relatively short period of time the bikes found favour with owners who were just as enthusiastic about the Triumph brand as razak was.
“our operating philosophy has always been to put the customer first, whether it be with servic- ing the bikes, easing the purchasing process or even updating them on any updates that come from the factory. We believe our customers choose to buy a Triumph because they are enthusiastic about the bike and the brand but also because they trust us to deliver on their expectations,” he added.
The trust built up with their customers meant sales have grown organically as well as via the traditional advertis- ing channels and the success has led Fast Bikes to invest even more into the business.
Early 2013 saw the local celebration of the 111-year anniversary in Kuala Lumpur at the Triumph Heritage Day event, which was a major milestone for a relatively small operation. A preview of their intended new premises was shown at the event and a few months later, the Triumph Premium Flagship Store opened its doors to the public in Section 13, Petaling Jaya.
With 11,000 sq-ft of showroom space the flagship store is able to showcase the entire range of Triumph’s new generation of motorcycles, from sport bikes and tourers to adventure/dual purpose bikes and born-again classics. The fully integrated facility also has five service bays onsite as well as a full range of Triumph official merchandise and accessories. Fast Bikes Sdn Bhd is also an authorised dealer various bike products from Alpinestars, Givi, Nolan and Schuberth helmets, rizoma, Pirelli, Michelin, Motul, ohlins suspension and Akrapovic exhaust systems so there is more to look at and buy at the showroom than just Triumph branded items.
In April 2014, Fast Bikes Sdn Bhd extended its reach by opening a brand new showroom to cater to Triumph customers in the Northern region of Peninsular Malaysia. The brand new facility at 27 Jalan Gottleib, Penang, also houses a full range of bikes and a service facility with accessories also being offered for sale to their customers.
When asked about how the Penang branch would operate, Razak said, "Just like when we opened our first shop at Kampung Pandan, it will take a lot of hard work for us to build a relationship and gain the trust of Penang bike buyers. Sure, the Fast Bikes brand name and the ability of the Triumph motorcycles we sell is now more well known in the biking community, but we will always make it a point to ensure our customers expectations are met so that hopefully, they will keep coming back."
In closing Razak had a message to all current and future Fast Bikes customers. "I just want them to know we’re here to stay for the long-term. our commitment to the Triumph Motorcycles brand and to the needs of our customers is only matched by the lengths we go to in meeting our brand promise so ultimately, we'd like to offer a great ownership experience and complete peace of mind to anybody who buys a bike from Fast Bikes Sdn Bhd."